Search Engine Optimization
You have a website, but nobody can seem to find it? We can help you by creating site maps, submitting your site to search engines and managing your confusing meta-data. We can also help you find useful keywords to use on your site to make it more relevant to search engines. SEO is one of the most overlooked, and most important, aspects of web design which simply cannot be ignored.
Search Engines are all about keywords, key phrases and page content. They scan your entire site looking for relevant keywords and content to index your web pages. If you’re trying to sell cookies on your site, you need to have a lot of content about cookies. Wouldn’t it be a shame if the search engines thought your site was all about cookie sheets or recipes? Nobody would find what they were looking when they came to your site! We can help you find the right keywords and phrases to use in your page content to make your site more relevant to the product or service you are trying to provide.
Your page titles are another place we can help direct those search engines. The use of keywords here is very important. You wouldn’t want the title of your home page to be “Home” would you? That wouldn’t offer any description of the page at all! With the right use of a few keywords and phrases, we can get those search engines pointed in the right direction.
What the heck is a Meta-Tag? These are little blocks of text written special just for the search engines. When you search for something on the internet, the results you see are a text link followed by a brief description. The link you see is actually the title of the web page. The description is the “description meta-tag”. You don’t see this description on the web page itself, it is written into the HTML code.
The headings used on a web page help the search engines organize the importance of your content. For example, the main heading on this page is “Search Engine Optimization Services”. This tells you that the main focus of this page is about seo services. Next are some sub-headings, “Keywords”, “Page Titles”, “Meta-Tags” and “Headings”. These headings tell you what the subject “Search Engine Optimization Services” is all about. Notice that with the proper use of headings, you can scan the page quickly from top to bottom and have a good idea what it is all about. Now you’re thinking like a GoogleBot!